The answer to solving any puzzle is to "step-back" and look at the picture as a whole and see it for what it is. It's impossible to solve problems through the lens of perception; despite conventional rhetoric there are no "universal solutions". That knowledge allows you to be objective, weigh the options, come to a conclusion, and "work the problem". If there is no resolution, walk away. Trying to get others to see things they don't want to see is a lesson in futility!!

My goal as a business consultant and mentor is to use new technology to deliver quality products & services quickly while controlling supply. The process takes a creative imagination and intuitive solutions and  to disrupt the market. A great business model must be fluid, connect the dots between historical patterns, current conditions & forecast where the economy is headed.

However, in today's business vernacular the term "scaling" is used as a replacement for growth; this is a ridiculous supposition. The operational output and margins of your business must move up or down in rhythmic balance with economic conditions. You must be certain if the products and/or services you provide is necessary or arbitrary. The original meaning of "Scaling", used in business, was to have the ability to adapt quickly and accordingly.

“The years of anxious searching in the dark, with their intense longing, their alternations of confidence and exhaustion, and final emergence into the light—only those who have experienced it can understand that.”

~ Albert Einstein