About

The Road Less Traveled......

What I learned over 35 years as an Entrepreneur; a Strategist sees the picture, but his Tactical Maneuvers that paint the details. 

When I founded my first company in 1990, my strategic plan included an "exit strategy". At that time there was no evidence of anyone being able to sell a small service company. What I needed was 3 Directors and the Best Employees on the planet running the company so I could back away. By the time I was getting my second company up and running, I handed off the responsibility of managing the day-to-day operations to my partner. 

As acting CEO of the company, I limited my role to oversight. By stepping away, I was able to see the "bigger picture" and focused on improving means/methods, shoring up weaknesses, creating synergistic opportunities, incorporating new technology, and developing critical relationships. In 2016 when I was ready to "back-away", over 90 investment firms were interested in buying; it's amazing what God can do with a vision mixed with faith.

When I founded OmniAdvantage in 2018, after selling my businesses in WI. With OmniAdvantage I targeted my business consulting towards "Startups". In 2023 with the creation of Gibb Enterprise Logistics, I looked ahead at a "post-covid" economy. With that vision I began consulting with established business and optimized them for future growth. We use "tactical positioning" to strengthen the structure of their strategic plan and began planning to optimize their workforce. We put people in a place to succeed by playing to their strengths.

The ultimate goal of any "Enterprising Leader" is to surround themselves with people who add value to the company. The mission was to find people of character who could think beyond a job description. My greatest accomplishment in business was creating more success stories. Take an employee with outstanding character, and I could teach them anything. Many employees who began in the field, worked their way up the ladder and became superstars.

Gibb Enterprises makes the point clear; two people can begin with the same "start-up" company. But it is the one who anticipates, innovates, and incorporates the right "Tactical Maneuvers" within his long-term Strategic Plan, that separates an "entrepreneur" from just another owner!

“The years of anxious searching in the dark, with their intense longing, their alternations of confidence and exhaustion, and final emergence into the light—only those who have experienced it can understand that.”  ~Albert Einstein

An Effective CEO's Hierarchy Of Sequential "Abstract Thinking" Required For Visionary Leadership  

• Assessment; viability, cost, risk, reward, understanding & decisive action.
• Due Diligence; industry, opportunity, weakness, technology, develop & deploy.
• Planning; identification, structure, opportunity, growth, execution & scalability.
• Finance; economic climate, projection, cash flow, plan, source & procurement.
• Marketing; industry, market, cost, competition, timing, target base, execution.
• Operations; anticipate, adapt, innovate, manage, training, implement & execute.
• Employment; needs, staff, skillset, screen, planning, recruit, retain & manage.
• Projections; fundamentals, pressures, finance, forecasts, funding & institution,
• Sustainability; character, integrity, executive relationships, reputation & reliability.
• Successful; vision, creativity, imagination, preparation, delivery, profit & sustain.