Can you stand out in the marketplace without selling out?

Joy Capps says yes—but not without a fight.

As a seasoned communications strategist and author of Joyful Copy, Joy has worked with high-level leaders to craft compelling messages that get results. But even in Kingdom circles, she noticed something troubling: a drift. A subtle slide toward compromise. A pressure to perform.

In this refreshingly honest episode of The Shepherd at Work, Joy opens up about the trust tension that purpose-driven leaders often face—and how partnering with the Holy Spirit changes everything.

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She came ready for hard questions and offered real answers—not just theory, but a Spirit-led framework that will shift how you communicate, connect, and build trust in business.

In this episode, we explore:

Why even well-meaning leaders fall into manipulative marketing tactics

The quiet cost of compromising our message to keep up with trends

Three trust-building shifts every Kingdom-minded business needs to make

How Joy learned to partner with the Holy Spirit in her writing and strategy

Why integrity in marketing isn’t just ethical—it’s powerful

If you’ve ever struggled with how to stand for truth while still standing out, don’t miss this one. It’s time to market with clarity, conviction, and Christ at the center.